The Brand is in everything in your life your car , cloth , TV , phone and everything you use has a brand but did you ever stop and think what that is , does this make any sense ? does it really make a difference ? does it affects us ?
The way I see it is that branding was originally created to make the buyer know the manufacturer and some products were better than others so some brands started to have a value of their own that’s fair they produce better products so they deserve to sell more and be more valuable but the problem is the way branding is used today , it is used to identify us not to identify the product we buy, it is used to show our quality not the quality of the product and from here it affects all human beings and humanity and in this article I will try to explain how.
How the system of the world works makes money a very important thing as with it we can get our needs but yet with it we can be controlled as I talked about in my article The System of the World – Money earlier , that system caused us to judge people with how much money they have cause we have been taught ( Programmed ) that the ones who are richer are more powerful , happier ( even if they are not happier but it always better to cry in a Ferrari ) , more successful and special, might be true for some and yet not for others I mean drug dealers are wealthy right ? but anyway if you have money things become easier because people think like that , Imagine this you get to a club riding a cheap used car and wearing something that doesn’t cost much money – what are the chances of you getting in imagine going with a Ferrari well all doors will open .
Ferrari is a brand I guess you already know what am about tho say next , the Brand was created to identify the product but it used to identify the person cause it shows your status , it gains you respect from the people who were taught – programmed – to respect the wealthy. So the one who has a Ferrari is not buying it because it is the fastest car ever , he buys it because it show us how much money he has so it gains him that respect he buys the car as a way to communicate with the rest of us that he can afford to have a Ferrari and trust me company’s know that and they are using it very well . You can put what I say to the test look up the options available in any normal car and a Ferrari , you will find a lot of differences many things that a Ferrari can do a normal car can’t but if you are not living in a country that doesn’t have any traffic regulations and you are a very good driver you wont use any of this options and most of the Ferrari owners aren’t . Think with the same logic on any of the brands and you will see how it really fits ( the brands you will find that this logic doesn’t fit them it only means that they didn’t succeed to get there ).
The bigger problem that this culture is now presented in movies ,songs , TV shows and social media company’s are doing their best to make us more and more judgmental cause that’s what makes us want more of their products , think about this if you are sitting in a restaurant and someone who is homeless came and sat next you how would you react – and if this someone was wearing a Rolex how would you react ? you don’t know both of them they are complete strangers and yet you react differently and feel differently the difference you know is how much money they both have – think about that! you see the one’s poorer than you are approaching you to get some of your money but on the contrary the one’s richer than you are already taking it.
Branding is a way to make us always want more and that makes us controllable by those who have what we want , we are free and yet we have chosen to live in a cage what will be the good of millions of dollars if there were one brand of each product then we would all be equal then we wouldn’t want more , that will make us free and they don’t want this.
The Biggest problem that it started to be the same in kids , at school the guys who wears better is more popular and gains more respect just Imaging the future if kids automatically think in a judgmental way which branding really supports cause it makes you want their products . Teach your children that their value is in what they do not on what they wear or how much money they have – ask a child if he wants to be rich and when he says yes ask him why and the answers will dazzle you.
You are not the best person cause you are riding an expensive car , your cheap car is valuable cause it belongs to you – you give value to things not the other way around objects are useless unless man uses it , create memories with it and gives it value
be proud of what you did not what you bought.
five W's 